Category: Website management

To have lot of people coming to a website is not a given. It has to be earned. In fact, a huge amount of effort is often needed to build and establish traffic to any particular website. The myth that a beautiful website will naturally attract visitor is unfortunately ...just a myth.

Establishing a healthy dose of web traffic may perhaps be one of the most difficult aspect of website management. It is indeed a very challenging task for any website to have a steady stream of visitors; given the fact that it is just one site amidst the billions of many others.

However, to achieve that is not entirely impossible. Below listed are several areas to consider when buidling web traffic:

Optimisation For Search Engines (SEO)

A search engine is an internet mechanism that automatically visits websites for the purposed of recording and indexing them within its database. It then can create and display results (in the form of links to website) when a user uses it to seek information.

Search engine optimization also known as SEO, is the science and art of improving the quality and size of traffic to a website from search engines using search results.

A large portion of the general public uses the search engines to seek the information that they need. As such, Search engines are and will always be a very important source of webtraffic.

Therefore a good ranking within the search engine is crucial. Search engines rank site according to relevant link popularity and good site content.

Link popularity is also known as link building or link exchanging. It refers to the number of relevant links that link to your site and its pages. Therefore getting as many relevant link to the site pages as possible is crucial for page ranking. There are 2 main kinds of links:

1. reciprocal links. These are inbound links to your site from somebody else's site which have a link from your own site.

2. one-way links. These are inbound links to your website from somebody else'ssites which do not have any link from your site.

In terms of page rank significance , one-way links are more valuable than reciprocal links.

Click here for methods of increasing link popularity.

Please note that there is a different between Page Rank (PR) and Traffic Rank. Page rank is used by Google to determine the importance of a particular web page or website. The higher the Page rank number the better it is. On the other hand, the position a site is in terms of amount of traffic it recieves is the traffic rank.

Unique materials and contents are what Search Engines prefer. Because of that, they tend to favorably rank web sites with informative and original contents. Additionally, the contents on the individual pages should have a good number of relevant keyword/s that is related to the topic that it is about.

Apart from fulfilling search engine needs, the contents on the pages must also readable to the human readers. Therefore being an expert in the field that the website is about provides a huge advantage. For example, if you are well verses in basketball, your website about basketball will most likely be attractive and useful to the reader who wants to know more this game.

Other ways of attracting people to your site and its services.

The followings are alternative means of generating relevant web traffic.

PPC or Pay per click advertising
This is an advertising method in which the advertiser has a small image-based or text-based advertisment displayed on a search engine site. The advertiser has to pay only if a visitor clicks on the link in the advertisement. It can be an effective means for getting targeted traffic. Google adsense is one of the popular form of pay per click advertising. Click here for more info on Pay per click advertising.

Participate in relevant disscussion channels and forums
Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn't cost you anything at all!

Write articles for submission to article directories .
You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It's as simple as that. Don't just stop at one website - post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring!

Publish Mailing List and newsletter
A mailing list is also known as a newsletter. It is a list email addresses of people will have subscribed to recieve emails from you. There are many places that offer mailing list providing services. Some are free (with come catches) while many are paid services. Personally, I find Bravenet's offering pretty good. Click here to Bravenet Site. Click here for more information about creating and maintaining a mailing list.

Put Banners on other people's sites
A banner is a image or animation link from someone else's website to yours. Click here for tips for banner advertising.

Conduct a survey
Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one's on the losing end here!

Well, these are the essential information and tips for web traffic generation. This subject of web traffic is a huge area and an article like this cannot cover all. Nevertheless, hope that the article is useful.