Category: Website management

What is an Ezine or electronic newsletter? An Ezine is a periodic publication distributed by email.

Basically, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

It is very possible to make money without selling any product just by starting an eZine or newsletter.

As an eZine publisher, you can enjoy the benefits a conventional newsletter publisher without having to waste paper. Additionally, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers.

Basically, you do not have to invest in expensive printing equipment and hiring people just to run your own newsletter publication. This certainly saves a lot of time, money and effort.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the best route to take.

What You Need to Start an eZine Publication

The following are required for starting an Ezine:

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website has its benefits.

Content. You can compile weeks of content ahead in advance and slowly send them to your subscribers. For example, you can compile 70 short tips in one go and dispense 10 tips once a week. In other words, you can compile 7 weeks worth of content in just one day!

Auto responder. The auto responder is an important tool. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.

These are the things you need to get started on publishing your own eZine at its bare minimum.

What to out in the Ezine

When choosing a subject to publish your eZine on, one must first consider some important factors that can determine the objective of the eZine.

It is better to write non-time sensitive contents. Examples of these are mini stories, advices, tips and interviews.

Subject-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer.

The Internet Marketing subject has always been one of the hottest niches out there. This is because products and services are being created all the time. As long as there Internet Businesses cropping out, there will always be needs to be fulfilled.

The food theme has always been popular. Relationships and dating are niches that are mainstays too.

To earn money , you may want to have a steady stream of products or services of your own or an affiliate that can be introduced in the ezine.

Well, these are the basics for web traffic generation. It is by no means exhaustive. Hope that the article is useful.

Additional resources:

A website checklist
A useful checklist for effective website management.

How to Create HTML Email Newsletter
If you want to have more attractive and exclusive HTML email newsletter, you can request the newsletter design from some newsletter design agency, or you can download newsletter design software available in the website, and following its tutorials get the newsletter done. Of course, if you want better results, the professionalism is required. At the fixed price newsletter designers can create various newsletter templates for you. If you find a design that you like, they will make any changes to it for you, to finally get the newsletter design you are looking for.....

How to Create Your Own Podcast
The way I see podcasting is a cross between a radio show and a blog. The great thing is anyone can produce a podcast with little outlay and only very basic knowledge of IT. Once you have produced a podcast you can allow people to subscribe to receive updates when they are uploaded to your website. This is done in a very similar way to using an RSS reader to syndicate blog/news feeds (more on this later). ....