Category: business and revenue generation

There are many ways to drive traffic to a website. Some methods can cost a bomb, while others do not. Sometime advertising cost can escalate to huge amount. The good news is that a webmaster don’t really have to spend that huge amount of expenses. There are inexpensive and free methods of generating traffic to a website without having to spend that much money.

A good and inexpensive way of getting people to visitor a website is Viral Advertising. It is also known as Viral Marketing

Internet-based Viral Advertising is a marketing technique used to build the public Netizens' awareness of one’s website, product or company. It can be achieved by riding on certain forms of attractive or addictive means that could get a person attracted and be obliged or amused enough to actually pass the media on, with the product or website advertisement along with it.

One of the way to get visitors to come to the website is to offer free file downloads or digital freebies. But that is not all. Make sure that there are ways or features in the downdoable freebies for visitors to be reminded of the presence of your site or company. For example, the freebies can include highly prominent links to your website or company. Additionally,the links can also lead directly to the sales page of the products that you intend to sell.

The freebies must be of real value to the user. Also, make it so appealing that others will like to share it with their friends and family. This will ensure that the freebies get to be multiplied and distributed by others in a viral manner. This will significantly reduce the effort that is required by yourself alone.

The advantage of digital files is that there is little or no cost required to reproduce them once the first copy has been created. They can simply be copied and multiplied.

What are the various kinds of digital freebies? There can come in many forms as long as they are attractive and of value to the user. It is especially important for the freebies to be of value. This is because, people might discard or delete it away if it is of little use or value. If they do so, the viral effect will not take place and your goal of promoting your site, company or product will fail. The followings are some examples of potential digital freebies:

1. Ebook (PDF or windows executable).

2. Software

3. Templates

4. Flash multimedia ( compiled as windows executable)

5. Graphic resources

When creating the freebies, decide whether they are OS (operating system) specific or not. Certain softwares cannot be run on all OS. It is always good to create something that can be used on all OSes. PDF ebooks are the best because they can be open and read on all platforms. They are even good for print too.

For all the above-mentioned products, make sure that there are prominent hot links on them that leads the user to your website, company or product that you wish to promote. Additionally, state in your freebies that they are freely distributable and are even encouraged to do so. That way, users feel safe enough to distribute them.

Well, in a nutshell, this is it. Hope that you have found this useful.