Category: Website management

An effective website needs planning. That means that measurable goals and objectives must be set before commencement of site building. Your goals and objectives should always tie back into what you want the site to do and achieve for you.

The followings are some criteria for consideration when planning for an effective website:

Who is the target audience?

You'll want to understand your target audience. This means finding out who they are and the reason they are on your website. After that, you'll need to make sure you are fulfilling their needs. Maybe you will need to map out the potential target profile of your intended audience. This will give you a much clearer picture of the larger perspective.

Determine structure and interface

Next, you need to be specific about the interactivity and details of the website.

You will need to determine everything you want the site to do. This is like determiniing the user interface of the website. You must find out how a user will response to the intended user interface.

After you have determined your information architecture, it's time to create a blueprint of your web site. You'll want to identify all of the content that will be represented on each page including logos, navigation menu, images, and finally content.

Contents

The next step is to get your build your content. The contents must have a good balance of keywords that are tied to the theme of the website. This is to ensure that the site will rank well in the search engines. While writing, language should be kept simple. It is important to think from the point of view of the customer and not one’s own self. Good content includes helpful information about specific topics directly related to your website visitors questions and issues. In another word, it must provide useful information to the visitor.

Well, this is all. I hope that it has been useful. Thank you for reading.

Additional resources:

A website checklist
A useful checklist for effective website management.